Running a hospital is expensive. Expect to see more advertising from them – CBC

That MRI scanner you’re in? It could be the payoff of hospital advertising

Apr 27, 2026

If you live in Toronto, you may have heard University Health Network (UHN) bragging on the radio about being the top hospital in Canada for the eighth year in a row, according to Newsweek’s rankings at least.

Like most of us, you might tune out ads — though maybe there’s some part of you that realizes it’s a little unusual to hear a hospital give itself a pat on the back.

But marketing experts and health-care executives say to expect more advertising like this in Canada, something that’s already prominent in the U.S.

The reason? People are living longer and have more complex medical needs, meaning hospitals are raising money in order to attract top-tier professionals and afford the latest equipment in diagnostics and treatment.

Read more: https://www.cbc.ca/radio/whitecoat/canada-hospital-marketing-9.7174917