Yelp to begin prominently labelling crisis pregnancy centres to avoid confusion – CTV

Aug. 24, 2022

Yelp on Tuesday said it is introducing a new label to more clearly identify crisis pregnancy centres, which do not perform abortions and typically attempt to persuade people from terminating pregnancies, in the latest example of tech companies adapting their policies in the wake of the demise of Roe v. Wade.

Now, if a person comes across a crisis pregnancy centre when browsing Yelp’s business pages, they will see a notice that prominently identifies it as such and notes it may “provide limited medical services and may not have licensed medical professionals onsite,” according to a blog post from Noorie Malik, the company’s VP of user operations.

Yelp is also working to re-categorize the results pages of crisis pregnancy centres and faith-based crisis pregnancy centres to clearly distinguish them from healthcare providers that offer abortion services. This effort, which has been ongoing since 2018, will divide these services into separate categories, based on information from the companies’ websites, social media and self-reported “About the Business” information provided to Yelp, as well as customer reviews.

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