When B.C. small businesses turn to Kickstarter, who wins? – BC Business Magazine

May 16, 2017

Small-town entrepreneurs may have an advantage raising Kickstarter cash

In June 2014, Colin Pickell, a coffee shop manager in Ladysmith, set out to raise $7,000 on crowdfunding platform Kickstarter Canada. He wanted to publish his children’s book, called Who Will Tuck Me Into Bed?, and he needed money to hire an illustrator. After a 30-day campaign, Pickell had exceeded his goal by $221.

A month later, Vancouver-based entrepreneurs Mark and Paula Lamming launched a Kickstarter campaign to gather $50,000 so they could reopen their popular Whistler bakery, Purebread, which had been destroyed by fire. They fell far short, achieving only 8.55 per cent of their goal. (The Lammings found other means of raising cash; they’ve since opened a location in Gastown and two in Whistler.)

Read More: https://www.bcbusiness.ca/When-BC-small-businesses-turn-to-Kickstarter-who-wins