Victims of child abuse ask adults to put themselves in their shoes and Step UP.

Thunder Bay, ON, October 16th, 2015 – Today, Dilico Anishinabek Family Care and the Children’s Aid Society of Thunder Bay recognized Child Abuse Prevention Month in Thunder Bay. The organizations came together to launch the annual Step UP campaign asking adults to put themselves in the shoes of innocent children whose safety, happiness and health is being threatened. It reminds the community that we are ALL responsible to protect children and we must Step UP.

Says Rob Richardson, Executive Director of the Children’s Aid Society of the District of Thunder Bay; “We often forget what it’s like to be a child. They are little, vulnerable and learning new things every day. Children often don’t understand why negative things happen to them and they are afraid to ask for help. It is important for us to recognize the subtle signs of child abuse and to make that call when we have any concerns at all.”

Child abuse includes physical, emotional and sexual abuse and/or neglect. It also addresses a pattern of abuse and risks of harm. Abused children do not always show obvious warning signs of abuse or neglect. By stepping up, adults can save the life of a child or give a family in crisis the help they need.

“It’s so important that we work as a community to keep children safe. Over 114,000 adults live in the Thunder Bay district. Everyone wants the best for children, every organization, every community, every parent;” explains Darcia Borg, Executive Director of Dilico Anishinabek Family Care. “The bottom line is we always want what’s best for kids, but sometimes we’re just not sure what to do. There are resources and supports in the community, and if people have questions or concerns, make that call, reach out. Try putting yourself in the shoes of local children. Know the signs.”

In support of Child Abuse Prevention Month, the community is encouraged to participate in Go Purple for Prevention Day on October 26th. To participate, businesses, schools, families and individuals are encouraged to wear purple and post pictures on the official Step Up Facebook page. Purple is the signature colour of child abuse prevention.

Dilico Anishinabek Family Care and The Children’s Aid Society of the District of Thunder Bay deliver a range of responsive individual, family and community programs to children, individuals and families in northern Ontario. The agencies work collaboratively with families, youth, children and communities so all children have the opportunity to reach their full potential.

If you have concerns about a child, please call:

Dilico Anishinabek Family Care: 1-855-623-8511 (Emergency service 24 hours a day)

Children’s Aid Society of the District of Thunder Bay: 1-800-465-3905 or (807) 343-6100 to make a referral.


Media Contact:

Amanda Bay

Firedog Communications Inc

T-(807) 767-4443 Ext 223/ E-


NationTalk Partners & Sponsors Learn More