‘Vaccinate so you can fornicate’: Public health ad aims to dispel myths about sexual dysfunction – CBC

‘It’s a serious issue but at the same time … you can’t take yourself too seriously’

Oct 23, 2021

A recent Alberta Health Services message aimed at encouraging vaccinations and dispelling misinformation features a rather salacious slogan.

“Mask on up to keep it up and vaccinate so you can fornicate may be the mantra for sexual function in the era of COVID-19,” urologist Dr. Keith Rourke says in a video posted to Twitter.

Choosing the right tone for the greatest impact can be a challenge for public health messaging. In an interview Friday, Rourke said myths about erectile dysfunction can be difficult to address because it’s an uncomfortable topic to broach, especially with younger men.

“It would scare them justifiably and because it’s so scary, it’s stressful. And because it’s so stressful, it’s probably hard to talk about it.”

Rourke said the lighthearted tone is just one way to reach people, especially those who might get their news from social media.

“It’s a serious issue but at the same time, as a urologist in particular, you can’t take yourself too seriously.”

Read more: https://www.cbc.ca/news/canada/edmonton/vaccinate-fornicate-1.6222450

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