‘Period Pain is Real Pain’ campaign to disrupt the idea that period pain is normal
May 28, 2025
Researchers at the University of B.C. have created a new website and social media campaign they hope will empower young people to take the experience of period pain more seriously.
The website Period Pain is Real Pain, which was created with the input of youth partners, includes resources about period pain, related conditions like endometriosis, and pain relief.
It also features a free quiz that helps youth determine whether they should speak to a health-care provider about their pain.
Period pain common: researcher
UBC PhD student and campaign developer Zeba Khan, who studies period pain care in Canada, said period pain is a very common experience, one that affects more than 60 per cent of females of reproductive age.
Read more: https://www.cbc.ca/news/canada/british-columbia/period-pain-website-ubc-researchers-1.7545593