TBRHSC launches campaign to support Organ Donors Registration

(Monday, November 18, 2013) – Today, Thunder Bay Regional Health Sciences Centre (TBRHSC) launched a two-week campaign to bring awareness to the need for organ and tissue donors in Ontario. The campaign, launched through the Trillium Gift of Life Network’s organizational registration drive initiative, was formed to raise organ and tissue donor registration rates in Northwestern Ontario.

Employees, volunteers, physicians and visitors to the organization are encouraged to register their consent to organ and tissue donation at www.beadonor.ca/TBRHSC. The campaign’s goal is to see 350 visits to the registry. Northern Ontario cities currently lead the province in numbers of registrants per capita. Thunder Bay has 43% of its eligible population registered as organ donors, putting the city in 16th place provincially out of 179 communities.

“I would like to encourage all eligible TBRHSC employees, volunteers and physicians at TBRHSC to register for life-saving and life-enhancing tissue and organ donation,” said Andrée Robichaud, TBRHSC President and CEO.

“One organ donation can save eight lives. As such, we are encouraging everyone to register to help change a life,” said Dr. Rhonda Crocker-Ellacott, Executive Vice President, Patient Services & Chief Nursing Executive.

“I am one of the fortunate people, who not only once, but twice, have been gifted because people saw fit to make an organ donation,” said Thunder Bay resident and retired OPP Officer Gary Cooper, who shared his personal experience of being a liver transplant recipient. Ontario Regional Chief Stan Beardy spoke about his family’s decision to be organ donors after the death of his son. “I encourage everyone in our communities across Northwestern Ontario and the Far North to consider giving the gift of life because First Nations people are under-represented in donations and often experience the greatest need,” said Chief Beardy.

“By registering your consent on www.beadonor.ca, you are making the caring and selfless decision to try and help save other lives after your death through organ and tissue donation. By recording your wishes now and talking with your family, you are relieving them of the burden of making this decision on your behalf,” said Dr. Bryce Brown, Critical Care Physician and co-chair of the Organ Donation Committee at TBRHSC.

Registering consent is critical to the outcome of transplant wait list patients. One donor can save up to eight lives and enhance the lives of up to 75 others through the gift of tissue. Visit www.beadonor.ca/TBRHSC to register or to check your registration status. It is important to note that a signed donor card does not mean you are registered.


For further information, please contact:
Donna Faye Communications Officer, Communication & Engagement

About Trillium Gift of Life Network

Trillium Gift of Life Network is a not-for-profit agency of the Government of Ontario responsible for planning, promoting, coordinating and supporting organ and tissue donation for transplantation across Ontario and improving the system so that more lives can be saved.

Healthy Together

Thunder Bay Regional Health Sciences Centre (TBRHSC), a 375-bed acute care facility, is a national leader in Patient and Family Centred Care. As the tertiary care provider in Northwestern Ontario, TBRHSC provides comprehensive services to a population of over 250,000 residents in a region the size of France.

Effectively addressing the healthcare needs of patients and families has earned TBRHSC both Innovation Awards and Leading Practice Designations.

As an academic health sciences centre, TBRHSC is committed to teaching the next generation of healthcare providers and advancing medical research. Patients benefit from interprofessional teams of dedicated healthcare providers and access to leading-edge medical equipment and clinical trials.


NationTalk Partners & Sponsors Learn More