Jan. 25, 2024
A new skin-care trend has dermatologists concerned about the effects certain products might have on the skin health of kids and teens.
The “Sephora kids” trend has exploded on social media, with viral posts on video-sharing app TikTok showing youth across the United States flocking to beauty and skin-care retailer Sephora.
In their posts, young skin-care fans showcase their shopping visits — often expensive “hauls” — as well as skin-care and beauty routines. The hashtag #sephorakids on TikTok shows posts made by people accusing the kids of leaving behind messes, ruining store displays and mistreating staff and customers.
Some people chalk the trend up to children playing and pretending they’re grown-ups, but dermatologists say some skin-care products may not be suitable for children, and could even be harmful.