Ryan Reynolds’ colonoscopy video wins award – CTV

April 27, 2023

Last year, Ryan Reynolds lost a bet and filmed his first colonoscopy. That video, created in partnership with colon cancer awareness campaign Lead From Behind, is now an award-winner.

The YouTube short film took home the award for Best Public Service and Activism in the Video category at the 27th annual Webby Awards, an international award honouring internet-based excellence.

“Thank you to everyone who voted for us and continues to support us,” Lead from Behind wrote on Twitter. “We’re on a mission to make colon cancer famous!”

The campaign aims to encourage more people to get screened for colon cancer and spread the word that although it is one of the top leading causes of death from cancer, it’s also very preventable.

Read more: https://bc.ctvnews.ca/ryan-reynolds-colonoscopy-video-wins-award-1.6373048

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