Petcurean Helps Support Pets Affected by Northern Manitoba Fires

Reflecting Company’s Pets First philosophy, Petcurean donates 3,000lbs of food to assist dogs and cats impacted by devastating provincial fires

CHILLIWACK, BCJune 7, 2018  Responding to calls from Norway House Animal Rescue and the Canadian Red Cross, Canadian pet food manufacturer Petcurean, is donating 3,000lbs of food to help cats and dogs stranded by fires on the Little Grand Rapids and Pauingassi First Nations in northern Manitoba. This food is urgently needed to feed an estimated 500 cats and dogs in the community.

According to a recent CBC article, more than 1,000 people were moved to Winnipeg from the two communities because of the raging fires. Pet care was not a part of the original evacuation plan, with pets being left behind. Food is now scarce and pets are suffering. Impacted by this tragedy, Petcurean is now working with one of its Calgarydistributors to send food.

“Giving back to our communities to support animals in need is something Petcurean does because caring about the wellbeing of pets is at the heart of what we do, and because giving back is just the right thing to do,” said Christine Mallier, PR & Community Relations Manager at Petcurean. “In tragic situations like the devastating fires in northern Manitoba, it’s important we do our part to help care for these animals until they are reunited with the rest of their families.”

As part of its commitment to pets, Petcurean prides itself on being a good community steward. The company is always looking for ways to help pets in need, so they can live happy lives and thrive. In addition to natural disaster food donations, examples of Petcurean’s devotion to pets includes social media campaigns like its current Uplift the Underdogs contest which highlights rescue groups and hard to place dogs in need of adoption, and donating to rescues or shelters who have a specific need – whether it be a food drive or a fundraiser. In 2017, Petcurean made 243 donations, for a total donation of 31,820lbs of food.

About Petcurean
Petcurean is a family-owned Canadian company that creates premium-quality pet food recipes; GO! Solutions, NOW FRESH, GATHER and SPIKE treats for dogs and cats (and cats and dogs). GO! provides solutions for your pet’s unique dietary needs; NOW FRESH offers dry and wet pet food recipes with 100% fresh meat and fresh omega oils; GATHER is crafted from certified and organic ingredients, sustainably produced; and SPIKE lets you reward your dog with treats made using all-natural ingredients. Petcurean pet foods are sold exclusively through pet specialty retailers in Canadathe United States, and more than 30 countries internationally. At Petcurean, with every decision they make and every recipe they create, they put pets first. Please visit to learn more.

For further information: Julia Smith,, (604) 803-0897


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