Northern Alberta wellness camp shows potential of Indigenous tourism – CBC

Feb 26, 2023

Indigenous Tourism Alberta reports almost 100 new operators in 2022

On the shores of a northern Alberta lake, a wellness camp that draws on Indigenous traditions is among the new trailblazers of tourism in the province.

“It’s a lot of work, you know, but it’s work that I love,” said April Isadore, who started the Kokum’s Outreach alcohol- and drug-free wellness camp in 2019.

Isadore’s camp is among a surge of new Indigenous-led tourism ventures — including art galleries, casinos, restaurants and hotels — that have joined Indigenous Tourism Alberta.

Agency CEO Shae Bird said membership has grown from 138 in 2021 to 230 in 2022. In a bid to support continued growth, Travel Alberta is investing $1.3 million into Indigenous Tourism Alberta in 2023.

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