Nestle takes on weight-loss industry with hunger-curbing protein shots – GLOBAL

December 18, 2024

Nestle is launching protein shots in the United States, which it says help suppress appetite for people looking to shed pounds, the latest effort by the world’s biggest packaged food maker to tap the booming market for weight-loss products.

The manufacturer of Kit Kat chocolate bars and Nesquik shakes says its drink sparks a natural reaction in the body that is similar to, but far less powerful than, highly in-demand drugs for weight loss like Novo Nordisk’s Wegovy and Eli Lilly’s Zepbound.

The weekly weight-loss injections mimic an intestinal hormone called GLP-1 and curb people’s appetite, promoting a feeling of fullness.

The shake, called Boost Pre-Meal Hunger Support, is to be consumed up to 30 minutes before a meal and is aimed at people taking GLP-1 drugs or other weight-loss medications. The roll-out started last month.

Read morre: https://globalnews.ca/news/10923900/nestle-launches-protein-shots-us-weight-loss-drug-users/