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My Voice My Choice video receives top award

Yellowknife (January 21, 2013) – An addictions awareness video produced as part of the Government of the Northwest Territories My Voice My Choice campaign received a Platinum Award at the Association of Marketing and Communication Professionals 2012 MarCom Awards, an international competition recognizing excellence in marketing and communications. The video featured Aaron ‘Godson’ Hernandez and was produced by Tait Communications.

“I congratulate Aaron ‘Godson’ Hernandez and Tait Communications on receiving this award,” said Minister of Health and Social Services Tom Beaulieu. “Addictions is a serious concern in the NWT.  The My Voice, My Choice campaign helps raise awareness of addictions and gives youth the opportunity to express their thoughts on the negative effects of addictions through music and storytelling.”

The My Voice, My Choice campaign gives youth a chance to speak out about how addictions affect them and their communities. The Department of Health and Social Services hired Tait Communications and Aaron ‘Godson’ Hernandez to hold hip-hop workshops in NWT communities, including Aklavik, Deline, Fort Good Hope, Fort Providence, Fort Resolution, Fort Simpson, Hay River, Tuktoyaktuk, Tulita, Whatì and Wrigley.

For information on the My Voice, My Choice campaign, as well as to see videos produced by NWT youth along with Godson’s award winning video, please visit

For more information contact:

Damien Healy
Manager, Communications
Department of Health and Social Services
Tel: (867) 920-8927
Email: [email protected]