Media Advisory/Photo Op – BODY WORLDS launches The I Quit Campaign during National Non-Smoking Week

Toronto, Jan. 14 – The Ontario Science Centre is marking National Non-Smoking week with I Quit – the smoking cessation program developed by the creators of BODY WORLDS. This launch is part of a joint event between the Ministry of Health Promotion, the Ontario Cancer Society, the Ontario Lung Association and the Heart and Stroke Foundation and Ontario Federation of Indian Friendship Centres.The launch will showcase efforts by all the partners in their united front to quell smoking and the different programs that are available to help smokers kick the habit, including first-hand experience of the Aging Machine which demonstrates the startling physical impact of smoking over the years.

What: Launch of national Non-Smoking Week

Who: Lesley Lewis, CEO, Ontario Science Centre
The Honourable Margarett Best, Minister of Health Promotion
The Honourable Kathleen Wynne, Minister of Education
George Habib, Ontario Lung Association
Rowena Pinto, Ontario Cancer Society
Sylvia Maracle, Executive Director, Ontario Federation of Indian Friendship Centres
David Sculthorpe, Heart and Stroke Foundation

When: Monday, January 18, 2010 10:30 a.m. – speaking begins at 11:00 a.m.

Where: Ontario Science Centre, 770 Don Mills Road, Toronto (TV crews may use the valley parking: Enter off Gateway Drive South of the main entrance, drive down the hill to the security entrance)

BODY WORLDS is presented by National Bank Financial Group and has been financially assisted by the Government of Ontario through the Ministry of Tourism, and through the Ontario Cultural Attractions Fund of the Ministry of Culture, administered by the Ontario Cultural Attractions Fund Corporation.

For further information: BODY WORLDS: Media & Communications Manager, Mavis Harris, (416) 696-3267 or m.harris@bw.plastination.com; ONTARIO SCIENCE CENTRE: Associate Director, Strategic Communications, Anna Relyea, (416) 696-3273 or anna.relyea@osc.on.ca