How to get messaging right on masks, vaccines as ‘triple threat’ of viruses swirl – CBC

November 20, 2022

Public health officials looking to get buy-in among Canadians for health measures like masking and vaccination should use more positive, targeted and personal appeals — and they should follow their own advice, bioethicists and infectious diseases experts say.

Lessons can also be learned from the success that Canada has seen in decreasing the number of monkeypox cases in the country over the last six months, some experts added, noting that a lack of “shame-based” messaging and partnerships struck with key communities in response to that outbreak meant public health measures on monkeypox were widely followed – which helped to decrease the virus as a public health threat.

A surge in respiratory infections including COVID-19, influenza and RSV, particularly among young children and adolescents across Canada in recent weeks, has sparked significant public debate about whether mask mandates and other public health restrictions should be reinstated.

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