Healthy Fundraiser expands to over 5000 Ontario schools – Dietitians of Canada

Jun 27, 2017

Fresh from the Farm raises funds for schools selling Ontario-grown fruit and vegetables

Toronto/Guelph ON – Schools are actively enrolling in Fresh from the Farm for September 2017. Building on the success of the four year pilot project, over 5000 schools representing 73 Ontario school boards, First Nations Schools and a sampling of private sector schools are eligible to participate in this year’s campaign. Since 2013, 665 schools have collectively distributed over 1.6 million pounds of fresh, Ontario produce, representing over $1 million in Ontario root vegetables and $600,000 in Ontario apples. Over $910,000 has been paid to Ontario farmers for product and delivery.

Students raise funds by selling bundles of fresh, Ontario-grown potatoes, onions, carrots, sweet potatoes and apples. “Schools return to participate in Fresh from the Farm year after year, achieving significant profit for their school while helping to create a more supportive nutrition environment,” reports Cathy O’Connor, Project Coordinator with Dietitians of Canada, one of the program’s partners. “The top selling school this past year – Timmins Centennial Public School – raised over $9,000 in profit!”

“As we launch the fifth season of the Fresh from the Farm campaign to include new school boards and First Nations communities in Ontario, we continue to be amazed by the growth of the program. It would not be possible without the collective effort of all our partners including the volunteers, schools and farmers that make it happen,” states Dan Tukendorf, Program Manager, Ontario Fruit and Vegetable Growers’ Association.

The program was designed to provide schools and students a healthy fundraising alternative. Fresh from the Farm supports and integrates several Ontario government priorities, including Ontario’s Food and Nutrition Strategy, 2017, The School Food and Beverage Policy and the Local Food Act, 2013. “Our government is proud to invest in programs like Fresh from the Farm which help boost local food literacy with students across the province. I encourage Ontario students and families to take part in this unique fundraising program and learn more about the good things grown in our province, while supporting our growers and building up our schools,” says Jeff Leal, Minister of Agriculture, Food and Rural Affairs.

Students fundraise September 5 through to October 11 with deliveries scheduled throughout November. Parent volunteers bundle produce the same day the Ontario grower delivers the product to the school. Fresh from the Farm provides an ideal opportunity for schools to introduce the topic of agri-food and healthy eating into the classroom. Interested parents, educators and students can contact their school principal to enrol at www.freshfromfarm.ca/Enrol.aspx

About Fresh from the Farm

Fresh from the Farm is a collaborative initiative between Dietitians of Canada, the Ontario Fruit and Vegetable Growers’ Association, the Ontario Ministry of Education, and the Ontario Ministry of Agriculture, Food and Rural Affairs. To find out more visit www.freshfromfarm.ca or call EatRight Ontario at 1.877.510.5102

About Dietitians of Canada

Dietitians of Canada is the national professional association for dietitians, representing 6,000 members at the local, provincial and national level. As the voice of the profession, Dietitians of Canada strives for excellence in advancing health through food and nutrition. Visit www.dietitians.ca

About the Ontario Fruit and Vegetable Growers’ Association

The Ontario Fruit and Vegetable Growers’ Association is the voice of Ontario’s 7,500 fruit, vegetable, and greenhouse farmers on issues affecting the edible horticulture sector. Visit www.ofvga.org
Additional Information:

For more information:

Cathy O’Connor
Dietitians of Canada
cathy.oconnor@dietitians.ca
416.500.2636

Dan Tukendorf
Ontario Fruit and Vegetable Growers’ Association
dtukendorf@ofvga.org
519.763.6160

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