Health Canada turns to Facebook to find Indigenous kids in need of care – CBC
‘Advertising on Facebook tells me they actually have no idea how to run a competent medical service,’ NDP MP
Apr 10, 2017
Health Canada is placing ads on Facebook to find more Indigenous children to help with their medical needs, after the department faced criticism for the slow roll-out of new funds earmarked to close gaps in care for First Nations children.
The sponsored post on the popular social media site poses a question, “Do you know a First Nations [or] Inuit infant, child or youth with a need who cannot access a publicly funded service or program that is available to other children? Please contact [us] for assistance.”
The ad then directs users to click through to learn more about Jordan’s Principle, and determine who might be eligible for federal supports. The online campaign cost about $8,750 in the last month.
Read More: http://www.cbc.ca/news/politics/health-canada-facebook-ads-1.4060612
