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Frigidaire and Save the Children Canada launch new initiative May 15

May 16, 2011

Build virtual and real ice cream sundaes, raise funds

Toronto, ON – Frigidaire and Save the Children Canada, building on their partnership to better the lives of Aboriginal children in Canada, are pleased to announce a new series of ice cream-themed fundraising initiatives just in time for summer. Beginning Sunday, May 15, Frigidaire invites Canadian families to make everyone’s favourite summertime treat – an ice cream sundae (real and virtual) – in an effort to raise funds for the charity. Participants can visit www.sundaefunday.ca to build the perfect guilt-free sundae by choosing everything from ice cream flavour to toppings. For each virtual sundae created, Frigidaire will give $1 to Save the Children Canada to a maximum of $25,000, as part of its commitment to donate a total of $100,000 to the charity this year.

 Frigidaire will also host a “Sundae Funday” media event on May 15, where guests and their children will make real ice cream sundaes and learn more about the charity’s work. There will be a special video presentation from Jennifer Garner, artist ambassador for Save the Children. Garner works with Frigidaire as a partner of the charity, helping to raise awareness for this important cause.

 Families visiting the Sundae Funday website will also be encouraged to host their own offline sundae parties throughout the summer so they can contribute directly to Save the Children Canada’s work at home. For every real sundae built, guests are encouraged to make a proposed donation of $5. Funds raised can be donated directly to Save the Children Canada following the party (online or by mail). Visit www.sundaefunday.ca for Frigidaire’s Sundae Funday party planning tips!

Through the website, families will learn about the initiatives carried out by the organization, while simultaneously teaching kids the valuable lesson of giving back.

“We believe every child in this world, no matter what race, gender or religion, deserves an equal chance at success in life. Frigidaire provides financial support for the important initiatives that help heal Aboriginal families and communities in Canada,” said Stephanie Clarke, Corporate Marketing Manager for Frigidaire. “By participating in these ice cream sundae programs, Canadians can help us reach our goal of supporting programs that help to improve Aboriginal children’s chances of survival, as well as their overall mental, physical, and behavioural development and well-being.”

Save the Children is an organization dedicated to improving the lives of children around the world, with a particular focus on Aboriginal children in Canada. Save the Children, in partnership with Dr. Jean Wittenberg, a child psychiatrist and head of the Supporting Securities program, works to teach First Nations parents the skills to raise emotionally secure, psychologically and physically healthier kids.

“Save the Children is truly fortunate to have such wonderful partners in Frigidaire and Dr. Wittenberg,” said Patricia Erb, President and CEO Interim, Save the Children Canada. “The work being done with the Supporting Securities program will make things better for countless First Nations children and their families, and will have lasting impact with future generations.”

Canada’s Aboriginal communities continue to face social and economic challenges, with many living in the grip of poverty, psychological challenges and violence. They are Canada’s most marginalized demographic. Colonialism, residential schools, inequitable distribution of resources and geographic isolation have resulted in a range of devastating social and economic challenges for First Nations communities. Many families living on reserves continue to struggle to feed and protect their children. Together with First Nations communities, Save the Children Canada is working to preserve the unique culture of Canada’s Aboriginal people, while helping them create a brighter future for their children.

About Electrolux Group:
Electrolux is a global leader in household appliances and appliances for professional use, selling more than 40 million products to customers in more than 150 markets every year. The company focuses on innovative products that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals. Electrolux products include refrigerators, dishwashers, washing machines, vacuum cleaners, cookers and air-conditioners sold under esteemed brands such as Electrolux, AEG, Eureka and Frigidaire. For more information, go to www.electrolux.com/press and www.electrolux.com/news.

About Save the Children:
As the world’s leading independent child rights organization, Save the Children’s mission is to inspire breakthroughs in the way the world treats children, and to achieve immediate and lasting change in their lives. We are is a member of Save the Children International, a network of 29 member organizations raising funds and operating programs in 126 countries, including Canada, focusing on the issues of health and nutrition, education, HIV and AIDS, child protection, livelihoods and food security, emergency relief and child rights governance. Learn more about our work at www.savethechildren.ca.

Facebook: Save the Children Canada
Twitter: Save the Children – EVERY ONE Campaign

For more information or high-res images, please contact:

Lisa Power, rock-it promotions, inc. at 416.656.0707 ext. 102 or [email protected]
Debra Goldblatt, rock-it promotions, inc. at 416.656.0707 ext. 101 or [email protected]