City of Toronto pulls video advertising COVID-19 vaccine for kids saying it ‘missed the mark’ – CBC

Video shows girl staring out of window as mother says she can’t go out to play with something ‘going around’

Sep 21, 2022

The City of Toronto has taken down a public service announcement video meant to encourage vaccination in children, with its top spokesperson saying Wednesday the ad “missed the mark and should not have been posted.”

The video, which cost $4,000 to produce, was one in a series of five aimed at parents and caregivers to highlight the impact of the pandemic on children, and remind them that vaccines are available.

In it, a young girl is seen looking out of the window longingly at a group of children playing outside.

“Mom, can I go outside and play with my friends?” she asks.

“No honey, there’s still something going around,” her mother replies.

Text then appears on the screen, reading: “Kids should be out there. Not in here. COVID-19 vaccines available for children six months to 12 years.”