Campaign underway to boost vaccination rates in Indigenous populations – The Star

Oct. 14, 2021

The National Association of Friendship Centres (NAFC) has been undergoing its latest education program to convince Indigenous people across Canada to get vaccinated against the COVID-19 virus.

Jocelyn Formsma, the executive director for NAFC, discussed the Take Action in COVID campaign program, which has been combating “distressingly high” rates of COVID-19 amongst Indigenous people.

In addition to encouraging urban Indigenous populations to get vaccinated, the partnership with Well Living House was created to “provide education, dispel myths, demonstrate the safety and efficacy of the vaccine.”

“We just noticed the need for some communications that were speaking to all Indigenous people, but especially urban Indigenous audiences,” Formsma said in an interview with

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