Annapolis Valley crocheter promotes mental health to growing audience – CBC

The Crochet Crowd has 1.3M followers online

Jul 08, 2025

Michael Sellick has built an online community by sharing his passion for crochet.

Now the founder of the Crochet Crowd says he’s going a step further with Everyday Stitch, a new website set to launch later this year dedicated to the therapeutic benefits of crochet for those struggling with mental health challenges.

Working from the home near Wolfville, N.S., he shares with his partner, Daniel Zondervan, Sellick has amassed a global following of 1.3 million online.

Sellick’s journey into crochet began when he was feeling lonely and went on YouTube to share his crochet skills.

To his surprise, it soon turned into a global movement.

Sellick’s approach is deeply personal. He initially struggled to be himself on camera, but then embraced authenticity.

Annapolis Valley crocheter promotes mental health to growing audience – CBC

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