Ad campaign fails to improve Manitoba’s COVID-19 booster shot standing vs. rest of Canada – CBC

51% of people aged 12 and up had received 3rd doses as of May 10

May 18, 2022

Manitoba is lagging even farther behind the Canadian average when it comes COVID-19 booster shots even though the province launched a digital media campaign aimed at convincing more people to get third doses.

As of April 10, 50.5 per cent of Manitobans aged 12 and up had received at least three doses of a COVID vaccine. That was 3.8 percentage points below the Canadian average of 54.3 per cent.

In response to concerns about Manitoba’s poor performance — only Saskatchewan and Alberta had lower booster-shot rates — Manitoba Health relaunched a digital and social media campaign called “Recharge Your Immunity” in early May.

The four-week campaign is intended to target Manitobans aged 35-65. But since it started, the gap between Manitoba and the Canadian average booster rate has grown.

As of May 10, 51 per cent of Manitobans aged 12 and up had received at least three doses of a COVID vaccine. That left this province 4.2 percentage points below the Canadian average of 55.2 per cent.

Read more: https://www.cbc.ca/news/canada/manitoba/manitoba-vaccine-booster-lag-1.6457235

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