Grieving Edmonton families launch overdose awareness campaign – GLOBAL

August 31, 2025

A group of bereaved families who have lost their loved ones to overdose have launched a billboard campaign in Edmonton to honour them and educate the public about what they call a toxic drug supply crisis.

Ahead of International Overdose Awareness Day on Aug. 31, the group, Moms Stop The Harm, gathered at the site of the billboard.

“It’s important to put a face to the victims,” said Angela Welz from Moms Stop The Harm. “These loved ones are not statistics. They were loved deeply by many, many many people.”

Welz told Global News that a similar billboard campaign has been running for nine years, and it has grown over the years. More than 30 faces are shown in this year’s campaign.

“We continue to lose loved ones on a regular basis,” Welz said.

Read more: https://globalnews.ca/news/11356241/grieving-edmonton-families-overdose-awareness-campaign/