Youth lead effort to increase vaccine uptake in Indigenous communities – National Observer
February 22nd 2022
A youth-led social media campaign launched this month attempts to unpack decades of historical trauma that makes some Indigenous people reluctant to get a COVID-19 vaccine.
The My Vaxx Journey project invites young Indigenous people across the country to share their stories of facing fears related to getting the vaccinations. The project runs until the end of March and participants will have a chance to win one of 150 donated pairs of retro Air Jordans.
Jenna Chisholm, a young Mi’kmaw woman in Halifax, has been involved in the youth working group behind the campaign since its formation 10 months ago. She says the team spent a lot of time playing devil’s advocate to understand and respond to concerns “rooted in historical trauma” that created distrust of government initiatives.
